The Team

Cheryl Hopkins - Marketing and Business Mentor and Advisor

Cheryl Hopkins is a qualified ebusiness, website and marketing advisor working with businesses in the Highlands of Scotland. She has nearly 30 years marketing experience in the TV and video industry and latterly in Tourism, Food and Drink, Hospitality, Retail and Textiles. In 1998 she and three colleagues set up their first website company, Digital Routes Ltd, a company to which she is still associated. For all of our website design and development work,Cheryl is the project manager and will be your contact on all aspects of the project. She quite often has about six different projects on the go but still finds time to be with her mad as a hatter Golden Retriever/Collie/Afgan Hound, Barney.

Melissa Gray - Designer, Brand and Corporate ID Specialist

Melissa is the Head Designer for all of our web and print projects. She has an international background in design and typography and has worked on several high level projects for companies such as Proctor and Gamble, Johnson & Johnson, Maybelline, Scholl and Volvo. Melissa was the primary Creative Director for Saatchi and Saatchi in Hong Kong and China and her design work is clean, classic and subliminally powerful.

Andy Gaskell - Programmer and Website Developer

Andy is an extremely talented programmer and website developer and is a delight to work with. He is an expert on ecommerce and programming applications including PHP, C/C++, SQL, HTML/XHTML, CSS, JavaScript/AJAX, VB/VBScript, XML/XSL, Tcl/Tk, Shell/Bash, XML/XSL, Java, Python, Joomla, Drupal, PmWiki, OpenCart, VirtueMart, CommunityMart, Xen and Bugzilla.

Lorien Cross - Copywriter and PR

With a background in public relations and branding, Lorien Cross is our resident copywriter. She has more than 10 years’ experience in the UK and Middle East, and has worked with multi-national brands and boutique businesses alike. From brochures and web copy to press material, radio scripts and more besides; Lorien’s portfolio includes projects for Armani Hotels & Resorts, Knight Frank, Emirates Airline, Mars, Coca-Cola, Jimmy’s Iced Coffee, Saks Fifth Avenue and Hunter’s Tweed. As well as writing for business, Lorien also indulges her creative side as often as possible and is currently working on a novel for young adults.

We also work with Digital Routes, a successful website company based in Lossiemouth.